MARKETING RESEARCH - YOUR OPINION SOUGHT - RESULTS ARE IN

The above are six possible covers for the next book, which comes out next fall.

Since many of you buy my books - and since you were really helpful last year in helping me see that the cover Osprey proposed for “Clean Sweep” was better than my idea - I’d like to ask you to take a look at these covers and let me know which one “grabbed you.”

Number them 1-4 top row left to right, and 5-6 for the bottom row.

This is important; you’re the only group of actual book-buyers being consulted.

The question is: if you walked in to your local bookstore and saw my book there, which cover would get you to pick it up?

Thanks to all who respond.

RESULTS: There is an overwhelming vote for #4, on several grounds: color, composition, and the statement (FINITO BENITO NEXT HIROHITO).

You’ll all be happy to know that that slogan was painted on the airplane in red. I have sent that information to the art department. I also included the commentary about the graphics needing to be a bit more prominent, and I agreed with those who said the title words should be the same size.

THANKS MUCH!!

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