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“Do or Do not. There is no Try.” I have always believed that’s what the Nike slogan was all about.

I find it fascinating how many athletes I talk to understand this very thing you discuss with us, TC. I asked a premier athlete once why “Just Do It” became such an iconic slogan. I had to laugh when the reply was….”when most people get to the point of giving up, they say ‘well, at least I tried.’ So Nike knew they better not put “Just Try” next to their swoop.”

And this was a college athlete.

Leads me to remember to put some real muscle behind my convictions.

Great post, TC. Sizzlin’.

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